A Masthead is Worth a Thousand Words.
I’ve recently established this web presence for my professional profile and consulting business. Here, you can learn more about my services, my areas of expertise & excellence, my points of view, and me.
Turns out, I found the perfect masthead for the site. Granted, the image above is part of a free, generic WordPress template. But serendipitously, it happens to encapsulate key facets of my expertise and consulting offerings. Fluke? Fate? Allow me to test drive it on you …
What do you see in this photo? A curved tunnel. Lights. Markers along the road. An approaching vehicle.
What ideas does it evoke? A sense of speed. Something hidden around the bend. A right and wrong direction. A necessary pathway to a desired destination.
How do these ideas relate to my professional offerings? I have two distinct areas of expertise: Marketing and Prediction Markets.
As a strategic marketing professional, I am equipped to help you:
- Understand where you are going as a brand.
- Determine your ultimate “destination” from a customer perspective. In other words, whom are you targeting, what are the products and services you are going to offer them, and how will you reach them?
- Identify who is “coming at you” from a competitive perspective, and how to avoid colliding with them (dilute profit) by differentiating your brand and your value proposition (enhance profit).
- Develop a strategic roadmap for your products and services, complete with mile markers that keep you on track and on pace with your customers.
- Fill and manage your product pipeline, releasing a steady and effective stream of innovation into the marketplace.
- Navigate the ins and outs of traditional and non-traditional media in order to meet your customers where they are.
As a Prediction Markets expert, I bring you cutting-edge tools to:
- See what’s around the bend in your business.
- Identify and eliminate blind spots.
- Shed light on problem areas before they hit you.
- Enhance your dashboard with unique quantitative and qualitative intelligence.
- Enable better and faster decisions.
So, did the analogy work? Perhaps it hit the mark, perhaps it veered off course. But at least it wasn’t a generic, unmemorable, consultant’s website with a run-of-the-mill masthead. That just wouldn’t be … well, me.
So now we’ve reached that proverbial fork in the road. Here are your sign posts:
- To learn more about Dawn T Keller Consulting, click here.
- To learn more about Dawn, click here.
- To read my blog on Prediction Markets, click here.
- To contact me, click here.
